After fifty years on the block it is time for a change, a bit of a face lift and at US$1 billion what a face lift it will be; yes Holiday Inn is polishing up its image.
During the present recession the competition for heads-on-pillows is particularly intense as both business and leisure travellers are cutting back on unnecessary travel and the second or third holiday. A report in a recent Guardian newspaper carries the message that the world’s largest hotel group Holiday Inn is responding to the challenge but taking itself just slightly up market.
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